The term "broader public" refers to a large and diverse group of people who are not necessarily experts in a particular field, but have an interest or stake in it. This can include individuals from various backgrounds, ages, and education levels, as well as organizations and communities that may be affected by the issue at hand. The phrase is often used to describe the target audience for information or initiatives related to a specific topic, indicating that efforts should be made to make this information accessible and understandable to people outside of specialized fields or academic circles.